When you consider that video content increases engagement, connection, and trust, it's easy to see why Instagram Reels has become a marketing tool for businesses.

Instagram Stories are the perfect way to engage with your audience, showcase your personality and give followers an insight into the authentic everyday life of your brand.

Have you ever wanted to say more on Instagram but not the space to do so? Perhaps you want to share your brand’s blog content on Instagram in long-form, or maybe you want to share some of your expert knowledge in the hopes of drumming up some more clients?

With over 750 million people using LinkedIn worldwide, a strong, comprehensive marketing strategy isn’t complete without incorporating a social media channel like this (if required). Although there’s a stereotypical view that LinkedIn is only used by freelancers trying to find new clients, or companies searching for their newest employees, LinkedIn is a powerful platform that can provide your business with endless benefits, as long as you know how to use it properly.

Although posting at the perfect time, creating Reels and stories, producing original, aesthetically pleasing content, and replying to comments to create a strong community should all be things that you’re consistently doing to boost your reach and increase your follower count on Instagram, one of the easiest ways to do this is often overlooked.

We all know just how powerful social media can be for brands, but how much do you really know about the ins and outs of Instagram for marketing your business? Are you posting frequently but never gaining new followers? Perhaps you’re making sure you always like followers’ posts back and reply to their comments but you’re not making any more sales?

Although most brands are always trying to grow their Instagram following because they’ve been told over and over again that that’s what will increase their engagement and get them more sales, there’s something else that they should be much more focused on, and it’s much easier to master!